Free Bar Pour Cost Calculator

Cost any cocktail, wine pour, beer, or mocktail in seconds. Pick the category, enter container + pour + price, and read pour cost %, contribution margin, and a tier badge against the healthy band for that drink category.

Pour cost calculator

Cost any drink in seconds. Pick the category, enter container + pour, and read pour cost %, contribution, and a tier badge against the healthy band for that category.

Pours per container

Cost per drink

Pour cost %

Contribution margin / drink

Tip: cost the three drinks you sell most this month. If any of them comes back outside the band for its category, walk the five-mistakes section before reaching for a price change.

Why per-drink pour cost is the lever

Beverage carries the highest margin in the building and the part of beverage that operators leave on the table every week is rarely a pricing problem - it is a pour discipline problem, a portion problem, or a missing-modifier problem. The calculator below costs any single drink in seconds and tells you whether it sits in the healthy band for its category, so you know whether to defend the recipe, re-spec the pour, or reprice the menu before the next print. Read the full bar pour cost guide for the bands, the five common mistakes, and the weekly rhythm that holds the discipline.

How to use the calculator

Five inputs (plus category and units). The math runs live in your browser, nothing leaves the page.

  1. 1

    Pick the category (spirits / cocktails, wine by the glass, beer, or non-alcoholic). The tier band adjusts automatically to match how each category should actually price.

  2. 2

    Pick units (metric ml or imperial oz). Default is oz for English and ml for ES/DE/FR/IT - change if your spec sheet uses the other system.

  3. 3

    Enter container size and container cost (a 750ml bottle of pinot at $14, a 1L bottle of vodka at $24, a 50L keg at $180, a 12oz bottle of mixer at $1.20).

  4. 4

    Enter the pour size for one drink as it appears on the recipe spec (1.5oz cocktail pour, 6oz wine pour, 16oz draft, etc.).

  5. 5

    Enter modifier cost per drink: garnishes, juice, syrup, mixer, bitter dashes. Add 8-12% on top of the spirit cost for most cocktails to get a realistic total - or itemise if you want the precise number.

  6. 6

    Enter the menu price you are testing. The calculator returns pours-per-container, cost per drink, pour cost %, contribution margin, and a tier badge against the band for that category.

The pour cost formula

The math runs the same way regardless of category, with category-specific healthy bands:

Pours per container = Container size / Pour size

Cost per drink = (Container cost / Pours) + Modifier cost

Pour cost % = Cost per drink / Menu price × 100

The tier badge compares the resulting pour cost % to the healthy band for the category you picked. Excellent = below band (recheck pour spec), Healthy = inside band, Watch = up to 3 points above band, Critical = more than 3 points above band.

Healthy pour cost bands by category

These bands are operator-tested and reflect how each category actually sources, stores, and pours. Set your category targets here, then weight by sales mix to get your blended bar target.

FormatHealthy band
Spirits / cocktailsPour cost 18-22%
Wine by the glassPour cost 22-28%
Beer (draft and bottle)Pour cost 20-25%
Non-alcoholic / mocktailsPour cost 12-18%
Blended bar targetPour cost 18-24%

A worked example

A signature gin & tonic at a neighbourhood bar:

  • Category: spirits / cocktails (healthy band 18-22%)
  • Container: 1L bottle of premium gin at $32
  • Pour size: 1.75oz (52ml)
  • Modifier cost: $0.75 (tonic, lime, juniper garnish)
  • Menu price: $14

Pours per bottle = 1000ml / 52ml = 19.2 pours

Cost per drink = ($32 / 19.2) + $0.75 = $1.67 + $0.75 = $2.42

Pour cost = $2.42 / $14 = 17.3%

Contribution margin = $14 - $2.42 = $11.58

The badge lands on Excellent - below the 18-22% spirits band. This is either an excellent buy on the gin or the pour spec is slightly under-portioned for the price. Action: confirm the bartender is actually pouring 1.75oz with a jigger before celebrating. If the spec is correct, this is a Star on the menu engineering matrix - protect it and promote it.

Frequently asked questions

What is a good pour cost percentage?+

It depends on the category. Spirits and cocktails 18-22%, wine by the glass 22-28%, beer 20-25%, non-alcoholic and mocktails 12-18%. Setting a single target across all categories is a common mistake that under-prices spirits and over-prices wine. Weight the category midpoints by your sales mix to get a blended bar target that you can actually hit week after week.

Should I include garnish and mixer cost?+

Yes, always. For most cocktails the modifier cost (garnish, juice, syrup, bitter dashes, mixer) adds 8-12% on top of the spirit cost. Operators who omit modifier cost consistently understate pour cost by 1-2 points, which compounds across a 12-cocktail menu to thousands of dollars of unrecognised margin leak per year. The calculator has a dedicated modifier cost field for exactly this reason.

How do I cost a draft beer keg?+

Enter container size as the keg volume in ml (typically 19500 for a quarter-barrel, 58600 for a half-barrel, or 50000 for a 50L Euro keg), container cost as the wholesale keg price, and pour size as the actual glass volume (16oz / 473ml is standard in the US, 568ml for a UK imperial pint). The calculator will tell you pours per keg and per-pour cost. Most operators get surprised by how many pours a keg gives - and equally surprised by how a foamy pour wipes out yield.

Why does my calculator badge differ from my POS report?+

Three likely reasons. First, your POS reports actual usage (which includes free-pour drift, comp drinks, and theft), while the calculator computes ideal pour cost from the recipe spec. The gap between the two is your variance - a healthy bar runs less than 3 points of variance. Second, your POS might be using a different inventory yield assumption (assumes 22 pours per litre at 1.5oz; calculator assumes recipe spec). Third, the POS rolls up wine and spirits together while the calculator separates them. Check all three before re-pricing.

Can I use this for cocktail recipes with multiple spirits?+

Yes. Run each spirit through the calculator separately, sum the costs per pour, then add the modifier cost on top. A Negroni with 1oz each of gin, Campari, and sweet vermouth runs three calculator passes: gin pour cost + Campari pour cost + vermouth pour cost + orange-peel garnish modifier. Most cocktail-program tools will eventually want to handle multi-ingredient recipes natively; for ad-hoc costing of a new drink, the manual pass takes under 2 minutes.

Does the calculator store the data I enter?+

No. The pour cost calculator runs entirely in your browser. Nothing is sent to a server, nothing is logged, nothing is stored after you close the page. Safe to use on real cost data and menu prices without exposure.

No signup. No email gate. Nothing leaves your browser.